Beer

As part of a move to build the ‘Artois’ masterbrand and create a competitive edge in the cut-throat premium beer category, Stella Artios is distancing itself from it’s legacy image as high-strength ‘angry-mans’ lager. The new campaign features creative by Lowe that delivers a message high on tradition, provenance and expertise but one that has been judged to lack substance and truth….for the full story read the Brand Republic article.