Beer

As part of a move to build the ‘Artois’ masterbrand and create a competitive edge in the cut-throat premium beer category, Stella Artios is distancing itself from it’s legacy image as high-strength ‘angry-mans’ lager. The new campaign features creative by Lowe that delivers a message high on tradition, provenance and expertise but one that has been judged to lack substance and truth….for the full story read the Brand Republic article.

This entry was posted on Tuesday, September 25th, 2007 at 10:47 am and is filed under Observations & opinions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.