Bugwelle

Hier Auszüge einer Rede von Nussbaum beim Indian Design Summit:

“Design is also traditionally about collaboration and integration. Working with other people across what we call silos these days and integrating information to solve problems has always been a strong suit of design. Now, with the growth of social networks and collaborative innovation, design is ever more powerful. […]

Design is also about being generative—it doesn’t just choose among the existing, it creates the new. Design isn’t about maximizing efficiency (although it certainly can do that), but about maximizing possibilities. It is about seeing old problems with fresh eyes. […]

And finally, the power of design resides in its unique ability to give form to concept—you make stuff, sometimes incredibly beautiful, wonderful stuff that we all passionately want. But in the realm of design thinking, the ability to give form to theories, possibilities, options, also allows design to speed up the decision-making process. Seeing something, whether it is a model of a product or a video of a service, enables managers to make better choices faster. It gives them more information to take manage risk. “

Die ganze Rede gibt’s hier. Viel Spaß.

This entry was posted on Wednesday, December 19th, 2007 at 9:31 am and is filed under design, weise worte. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.