Report from a Tom Doctoroff presentation on what big brands can do in the face of china making the same stuff but cheaper
These common sense strategies include:
Clearly separate differentiating needs from generic needs
Brand the benefit
Expand the brand portfolio
Maximize the perception of public consumption first
Nigel Hollis » Blog Archive » The recipe for success in China: Brand down, not up
Very funny, if nothing else read the the first two, AOL and Real Player
“This is a chance to take back control of what you see,” added Hussey.
“Viewers have watched ABC television shows available online about 3 million times since the Walt Disney Co. network launched the free service just over two weeks ago, Disney’s chief executive said on Thursday.”
Google swallows Pot Noodle in battle of UK’s brands
Article based on research by WPP agency Joshua. Love this articles use of google trend to raise the question “Why is portsmouth a pot noodle hotspot?”
3G Mobile operator 3 earned over £1.2m in just four months from its See Me TV channel for user generated video content.
It’s seen 4 million downloads and 30,000 submissions.
Submitters are paid each tome a clip is views (1p for standard and 10p for adult!)
The most popular clips include;
* Hot dog boy – the quickest frankfurter eater in town!
* Pretzel girl – a real-life office contortionist
* The World’s first wedding proposal over video mobile – customer proposed to his girl friend on Valentine’s day (Dating Game)
* Tornado chaos – footage of the aftermath of the tornado that hit Birmingham (24 Hours)
They are planning to roll out the service to news, making their subscribers citizen journalists
Interesting collection of user interfaces tips for ajax like interfaces