“Design is so popular today mostly because business sees design as
connecting it to the consumer populace in a deep, fundamental and
honest way. An honest way. If you are in the myth-making business, you
don’t need design. You need a great ad agency. But if you are in the
authenticity and integrity business then you have to think design. If
you are in the co-creation business today—and you’d better be in this
age of social networking—then you have to think of design. Indeed, your
brand is increasingly shaped and defined by network communities, not
your ad agency. Brand manager? Forget about it. Brand curator maybe.”
Bruce Nussbaum, BusinessWeek Great article picked up Logic and Emotion blog via crackunit
