So I bought an iPhone and thought it was on opportunity first make one of those rather ‘antiseptic’ unboxing videos.

The result is not as expected. Certainly doesn’t look like an Intel lab. But you get the point. Was quite fun to do. And easy.

So what was the whole experience like? Not that great actually. Mostly because my expectations weren’t managed. I’ll come back to this.

Having to use iTunes to sign up is clever but unfortunately it relies on iTunes. A bit of a pig on the PC. Hogging CPU. But got that done on the second attempt. But even having received an email telling me the phone had been activated, it didn’t connect to O2’s network. Cue me reinstalling to factory settings, reseating the SIM, switching flight mode on and off etc. In the end, I relented and rang O2.

They told me that the bond payment (insisted upon by the credit rating agency - £100 - although I’ve never had any bad credit) hadn’t gone through. I should ring the bank. I ring the bank. They tell me the payment has gone through.

I ring O2 again. Then I’m told that the completion of activation (e.g. you actually being able to connect to the network) can take up to 24hrs. So switch the phone off and wait.

I was a little crestfallen.

It’s fair enough trying to keep thing simple and not include lots of instructions - lots of people can’t be bothered to read them - but simply telling me that I may have to wait up to 24hrs before being connected would have saved a lot of gyp.

O2 were pretty helpful on the phone. The website is a shocker.

But now it’s working, it’s pretty cool. I’m probably target market through and through but, even so, you can’t argue that it’s a great phone. Unlike all others I’ve owned (mostly PDA type things) it’s responsive, intelligent and a joy to use.

The sync is very slow but this might be because I’m connecting via a hub. If not, then that’s going to be a real problem. But we shall see. I’m still too starry eyed to care too much.

So well done Apple. It’s the only piece of Apple hardware I own and I’m not going to be switching to Apple desktops/laptops/servers any time soon. Too expensive, not enough little apps. But I’m pleased I shelled out.

Thus far.

This has just arrived in the post from Japan:

I was going to give it to my niece but am worried it might be a little terrifying.

Miss Mimi has had a baby. She is well and so is the “Little Man”. So they’ll be a little break in service on her excellent blog.

But she’s assured me that she’ll be back.

Love to her and her child from all the gang.

Simple overdubbing. Just watch a bit. If you don’t like it, you can stop.

Found by: Rob on here.

Lego Digital Designer - download, install and build Lego on your desktop. At the end of the day, you want to see it in physical form so buy more Lego.

Astute use of online. As one would expect from Lego, whose careful franchising in recent years has kept quality high whilst upping the bottom line.

Other brands take note.

Props to Conor for telling us about this.

A reworked an updated version of a thought provoking animation that started life as a powerpoint presentation for 150 people and has now been viewed by over 5 million people. Via infosthetics.

Lord Puttnam interview with Mike Williams - Episode 2

In this section of the interview, David gives his views on what the biggest challenges are for major broadcasters

Here’s Part 1 of an interview I did with Lord Puttnam recently as part of a podcast series for the Creative Social. Lord Puttnam started out in the ad industry golden age, but has returned to ad land as Chairman of a digital agency Profero. Six months into the role, it seemed a good time to ask him why.
The interview has been edited down to five shorts topics that will be released over the next fives days on the Creative Social Blog and PSFK.

I hope you enjoy them, and if you have any suggestions on who might be an interesting person for the Creative Social to approach, please let me know.

Lastly, big thanks to Daniele Fiandaca (Profero COO) for making this interview possible.