Now, there’s a new-ish venture in beta called mydeco. The latest venture from Brent Hoberman, one of the two responsible for lastminute.com, boldly claims that it will “revolutionise the way you shop for your home”.

Rory Cellan-Jones on his BBC blog was skeptical about it’s chances of success and I’m probably of the same mind. Certainly the rise in interest in buying homes (Location Location), building homes (Grand Designs), selling homes (Property Ladder), decorating homes (Changing Rooms) etc. is unmistakable but I just can’t get past the interface of the site.

Strange logo placement (odd white space), mixed bag typography (too many faces in too many sizes) , unclear hierarchy and possibly non-existent grid system coupled with trying to offer quite a lot of functionality and content makes it all overwhelming. For me at least.

Perhaps as the community element starts to kick in then it will take off and the ‘realistic 3D tool’ will have an opportunity to deliver.

At the moment, if one has any attention to detail then purchasing a table or chair from a ‘Second Life’ quality rendering seems unlikely.

Having said all that, any new venture deserves a fair crack of the whip so fingers crossed for mydeco. Especially in light of the current, slightly terrifying global financial climate.

This entry was posted on Wednesday, February 6th, 2008 at 3:20 pm and is filed under Web, Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.