Der Spiegel reports that Klaus Kjöller of the University of Copenhagen has accused IKEA of “Swedish imperialism”. Apparently he and a friend, after an exhaustive study of the latest catalogue (along with the rest of North London) , have discovered that super items like beds get Swedish names whereas less-super items like floor mats get Danish names.

I wish everyone could just get along. But if you’re going to have a tiff then surely using something as non-confrontational as the names of functional items for the home should be applauded. No broken bones or black eyes. For now anyway.

Source: Thanks goes out to a colleague on the Hamburg office. We’re a network you see.

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