After the triumph of B2B Magazine, I’ve got a short piece in the Technology Weekly section of mad.co.uk – a UK news site specialising in marketing, media, advertising and design.

It’s a short article entitled Open source, RSS and APIs – ignore at your peril. Essentially it’s questioning whether you actually need to build anything from scratch any more given the plethora of services already in existence and available for data-sharing.

I’m actually quite pleased with it. I think it’s a legitimate point of view and, as I concede, whilst not appropriate for all brand encourages another way of considering the approach to online communications.  But they haven’t included all links to the various sites. Bit of a shame given that it’s all about connectivity. And links are what make the internet the internet.

I’ll stop moaning. Good to get out there at all. All feedback is welcome btw.

This entry was posted on Tuesday, March 11th, 2008 at 5:03 pm and is filed under Technology, Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.