if they weren’t one of the most trustworthy b(r)ands in music i wouldn’t have believed it. radiohead’s new album comes out on 10 october and how much you pay for it is up to you. it won’t be in the shops, you can only buy it from them either as a download or as a box set and here’s where they get smart.

the box set has a fixed price (being made to meet the exact demand, not a costly approximation) and the download costs you whatever you’re prepared to pay. i chose to enter £3.83, my favourite numbers, to see if they meant it. they did, and only added a very reasonable 45p transaction fee.

if only i could get more things this way…

This entry was posted on Wednesday, October 3rd, 2007 at 2:35 pm and is filed under websites, shopping. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.