I was in the kitchen waiting for the kettle to boil in the middle of a sleepless night earlier this week when my gaze rested on the juicer I bought five years ago. and I realised that other than the occasional wipe down I haven’t touched the damned thing for about four and a half of those five years. I certainly haven’t juiced anything with it. For lack of any other bright ideas at 3 in the morning I bunged it in the under-sink cupboard.

When I first got it you couldn’t move in my kitchen for apples and carrots and ginger. Friends visited to sample the amazing fresh beverages and almost all of them left my house on a mission to buy their own juicer. For a while we swapped recipes, tried to impress each other with new things to juice. Then it all stopped and we silently went back to eating our fruit and veg.

I’m beginning to think that Facebook is like that juicer. Perhaps it just hasn’t successfully made the transition from its beginnings as student networking tool to being used by such as me, but I’m not convinced that it’s tried that hard anyway. Like an affordably-priced kitchen gizmo, long-term allegiance doesn’t seem to be an important brand factor.

This entry was posted on Wednesday, October 31st, 2007 at 6:45 pm and is filed under websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.