Archive for the 'branding' Category

Make your minds up

November 16th, 2007 by Miss Mimi

Spotted in Vauxhall, a place I have mixed emotions about having spent six years working at D&AD who are based there. Loved the work, couldn’t say goodbye to the location fast enough. This block of flats always seemed to sum it up for me, but on a recent trip I was amused to see that the local takeaway has added a new edge to the name of the building. While amusing, it only highlighted my urgency to get on the next bus out. Sorry Vauxhall, but six years was enough. It needs to get a whole lot tastier before I could be wooed back.

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anyone want a superstar sofa?

October 25th, 2007 by Miss Mimi

being famous for entertaining the public just isn’t enough. models, actors, singers, chefs and sports people alike have realised that there’s big bucks to be made from products bearing their name. taking a sip of suntory whisky for millions of yen is only the beginning of the opportunities available to a superstar, especially if they’re good looking (i know i’d enjoy a drink with bill murray, but when it comes to clothing it’s scarlett johansson that gets the deal).

perhaps it was only a matter of time. maybe i should have seen it coming… but on the train to work this morning a small ad in the back of the free paper made me laugh out loud.

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0.12 seconds of googling later and the details emerged. set up in 2005, kylie is planning to sell sofas to the world from the factory base in china. the mantra in the studio this week is “be nice” so i’m saying nothing else except that i have no doubt a lot of british bottoms are going to be sat on a kylie minogue sofa in the very near future. i’ll hold out for that drink with bill.

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making sweet sweet music

October 19th, 2007 by Miss Mimi

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the award for “damn i wish i’d thought of that” this month goes to whoever brokered the hook-up between lomo and the white stripes. it might not make either party a mind-blowing heap of money but it’s exactly that kind of honesty about the deal that makes it so much fun.

perfect partners, lomo and the white stripes both excel in being the guardians of lo-fi retro hip and vivid colour (albeit only three colours for the stripes).

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both medium format cameras come in white stripe colours and have special edition extras. choose from the meg diana+ or the jack holga. guaranteed to add some giddy pizazz to the winter months ahead. lookee-here for more info