Sauce

For those that know me, will know my love of beautiful bikes is always top of mind, this new concept claims to alleviate all worries of the environment whilst still maintaining beauty and relative speed. America’s Newest Motorcycle Company, Mission Motors, Launches at TED2009 - Mission One, World’s Fastest Production Electric Sportbike. The Mission One promises to be the world’s fastest production all-electric motorcycle. “As a motorcycle enthusiast and engineer I knew I could combine my passion for motorcycles with my passion for innovation and create a motorcycle that truly sets a new standard in the perception of electric vehicles,” said Forrest North, Founder and CEO, Mission Motors.  “With the Mission One, we’re writing the next chapter in motorcycle design, delivering a new riding experience without sacrificing performance or design in a zero emissions vehicle.”

via dezeen

What would you think Helsinki smells like? What about Budapest? Or Paris? Together with the Parisian perfumer Bertrand Duchaufour, visual artist Hilda Kozári has created three different perfumes to represent these three cities. The first, Helsinki, was chosen because she has lived there since 1997 and the second, Budapest, as it is her previous hometown. The third scent was included in the installation as an homage to the center of the perfume world - Paris. The true inspiration for the project was the fresh smell of Helsinki

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via sauma

This elegant Yaoki sake bottle by Dentsu Kyushu Inc. with a white refined shape and a rounded base, allows the (self-righting) bottle to regain its vertical position by itself. This sake based on potatoes and the Arita porcelain from which the flask is made are famous on the Japanese island of Kyushu.
The message, drawn from an ancient proverb, says “If you fall seven times, get up eight times”; in other words, “Never give up”, like this bottle which always regains its vertical position.

www.thedieline.com

She was born in Sweden, worked in Brazil and is now settled in the Portland area. The prolific illustrator and mixed-media artist is a global citizen of the most interesting kind. Her own life in different locales gives her many sources of inspiration and most likely helps her flex her illustration muscle to meet the needs of a vast variety of clients.

Her work has appeared in Computer Arts  and Bon Magazine; she’s created T-shirt graphics for Levi’s, wall murals for a hotel in Los Angeles, CD covers for artists and illustrations for Oilily and La Perla. Nearly all of her work has a collage-like feel, with many layers, nuances and media. The somewhat surreal and psychedelic look of some of her pieces attests to her ability and willingness to trot not just the globe but regions beyond.

thecoolhunter.com

Forget the sport..some of the most interesting things that happened at the Beijing Olympics came from clever sponsors who dreamt up creative ways to promote their brands at the mega global event. Mini Cooper, dragged traditional Chinese street transport into the 21st century with these great bike-powered Minis. Samsung were equally creative, giving Olympics’ fans a chance to view all of the action from their own “private” alien-like pods.

Boys who like cool toys head to I-Way, a luxe, mega venue dedicated to motor sports racing simulations. I-Way provides aspiring speed racers with an opportunity to experience the adrenalin rush that comes from being behind the wheel of a Formula 1, Endurance or Rally car. The high-tech simulators offer real “piloting” sensations, mounted into a real car, which is experienced through several screens which surround the driver’s field of vision.

The venue is pitched at corporate groups, who, presumably can bond over high speed racing sessions - and all without creasing their polo-necks. To enhance the experience created by the simulators drivers suit up in race outfits, helmets and gloves.

I-Way’s modern design hits its target market perfectly with wide open spaces, industrial finishes and futuristic reflective surfaces. It’s boys playing with expense toys - luxe style.  Located in Lyon, France, the venue also houses a bar, a shop (which sells cool motoring accessories) and bizarrely, a gym and spa. Anyone for a round of weights and a facial in between races?

thecoolhunter.com

Series 3 launch of cult ’serial killer’ TV show Dexter by Showtime took a guerrilla marketing approach to the launch, mounting fake pop-up news stands in heavily trafficked public spaces in cities across America including New York (positioned right by Central Park), Philadelphia (at 30th Street train station), Los Angeles (outside the Kodak Theater), Chicago (in the financial district) and San Francisco (Union square). The stands featured the show’s star Michael C Hall on mock covers of high-profile magazines like Rolling Stone, The New Yorker and GQ. Snacks wrapped in suitably blood-red packaging also figured on the stands.

The two-day pop-up pieces debuted on the weekend to coincide with the airing of the first episode. The innovative idea was dreamt up by experiential marketing agency Pop2Life that also came up with last season’s national launch campaign which consisted of custom-made fountains spitting fake blood. Fake blood fountains and fictitious news stands - we can’t wait to see they do next season.

Thecoolhunter.com