Sauce

Tithi is an interesting and unique creative he approaches food and food related projects in a unique and inspiring way. check out his website under projects. Here is one of his pieces and insight behind it.

“I buy Twix extra because it’s only 10p more expensive than regular one. I finish it in one go, and feel guilty for the rest of the day.

Bargain food persuades people by playing with the value of money, which has brought a lot of problems to society: over nutrition, eating disorders, obesity, illness, guilt, wasting food, wasting resources, over production, etc”.

Can design make people buy food that offers LESS?

This was the Winner, Pyramid awards, Deutsche Bank 2007
& Finalist, Design for our Future Selves Awards 2007, Helen Hamlyn Centre

This entry was posted on Friday, October 12th, 2007 at 9:38 pm and is filed under Packaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.