Sauce

The second branch of the fitness club is located on two below-ground floors of a building. Since the gym is spread out over the two floors, Nendo decided to use a studio with an unusual two-story ceiling to unify the space.

To express the original brand concept of “becoming beautiful through movement”, they chose the theme “rock-climbing on Omotesando” and developed a design that uses the mismatch between a rugged outdoor sport and Tokyo’s fashion district to its advantage. Instead of the usual rough and outdoorsy climbing wall, they came up with the idea of using interior design elements like picture frames, mirrors, deer heads, bird cages and flower vases to create a challenging wall with hard-to-find holds and unusual finger grips.

“We hope that our uniquely Omotesando-style climbing wall inspires newcomers to try out the sport, and starts a new wave in fitness with style”.

Illoiha Omotesando
Tokyo
Fitness Gym

www.nendo.jp

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