Sauce

Even for New York, a city where accidental voyeurism is the norm, the sight was arresting. On the side of a building passersby could see eight, brightly-lit apartments, complete with people living interesting lives.

The odd promotion came courtesy of the HBO Voyeur Project, an online and billboard campaign developed by advertising agency BBDO. With carefully choreographed films, a video-driven Web site and a surprising amount of viral online content, it was an ambitious foray into brand entertainment.

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