Absolut simplicity
October 19th, 2007 by sauce
David Carlson was commissioned by Absolut to develop a new series of glassware. Carlson got Konstantin Grcic on board. We asked David how it all came about. Carlson: ‘I have been working quite a lot with Absolut during the last 10 years with different projects.’ ’This project started with a research concerning designer and together with my friend Mårten Knutsson we scanned the design community. Quite soon we understood that Konstantin Grcic would be perfect for the assignment. The brief to Konstantin was to develop a glass where the function should define the shape. The glassware should reflect the Absolut core values: clarity, simplicity and perfection.’ ’What’s interesting is that there are a lot of factors the glass needed to meet regarding design, durability and production process. Bartenders want the glasses to be stackable, for instance. The branding needed to be subtle for use at the high-end of the market. The series will be produced in more than 1 million glasses a year.’