Sauce

Swedish furniture giant IKEA has converted the Kobe Portliner Monorail into a moving showroom before the April 14 opening of a new retail outlet at Port Island. The redecorated train, which features a colorful exterior, bright upholstery and fancy curtains, will carry passengers in style until May 6.

Is this the ultimate experiential catalogue for the time pressured urbanites. Ikea have mastered the art of ensuring anyone who interfaces with them at the store is taken on the choreograped journey. This just takes it one step beyond and gets it to us with little effort - great idea, although with Ikea being used to deck out most expats residences, seeing it all on the train too may be a tad too far.