Saul Bass
December 17th, 2008 by oisinh
My Dad was 20 and living in London at the time of Psycho’s theatrical release. Needless to say he was already a big Hitchcock fan and when I appeared on the scene he passed on this appreciation to me. Like many people this is how I was first introduced to the work of Saul Bass, sitting with my Dad watching movies. I can still remember being captivated by the opening credits to North by Northwest. The film would have been twenty-five years old by the time I first saw it and even through RTÉ’s fuzzy reception it still felt new, interesting and exciting. Aged around 10, this is the first time I can remember seeing a piece if visual communication and recognising it as graphic design.
The fact that the North by Northwest title sequence can, half a century later retain it’s freshness encapsulates the genius of Saul Bass. His work has a timeless quality, graphically stripped down to the essentials – shape, colour and text and yet despite, or rather because of this, his work transmits emotion, thoughtfulness and intent with striking purity. The staccato of lines in Psycho’s opening titles, the ghostly apparition trapped within The Shining typography or the hypnotic shapes from Vertigo are all testament to this.
What makes Saul Bass’ work all the more impressive is the practical limitations through which his designs were realised. These days we have it easy, working through complex software which affords us the ability to generate our work. The flexibility we enjoy often allows us to create visually appealing designs, which ultimately communicate poorly. Saul Bass worked within tight limitations on colour, photography and reproductive quality and his triumph was in creating a style which turned these restrictions into strengths.
I’ve selected an unused Saul Bass design for my poster not because it is the best (an impossible term) but because it is probably the least seen, and so deserves sharing. This post has been more about how Saul Bass has impacted on me personally, and so if you’d like to learn more about Saul Bass and his work here’s a full profile.









