The Brand Union Blogs

PSP Billboard Concepts

oisinh

Anthony's Mini Garage

Clementine

Anthony'sMini Garage est une marque de produits gastronomiques crée par KOREFE, dont le packaging évoque la thématique du garage! L'huile de cuisine, se retrouve ainsi dans un bidon d'huile moteur, ...

Consumer generated bop

sina

Auch ein schöner Rücken kann entzücken. Das scheint im zumindest in der fruchtig-fröhlichen Welt der Smoothies ton- und wortangebend zu werden. Denn wenn's mal ganz persönlich werden soll, tobt sich die Smoothie-affine Bevölkerung mal höchstselbst am Packaging aus. Consumer Generated Design - mal ganz schlaumeierisch eingeworfen. Bei true fruits darf man sein texterisches Feingefühl für die Rückseite der 750ml Flasche auspressen. Im innocent-Land werden die eingereichten Designs für die Rückseiten der smoothies for kids in Bundesjugendspielmanier nach Alter sortiert. Ganz gelungen, wie ich finde. Zumal die Einsendungen im Sinne des Corporate Designs der Stilistik von innocent angepasst wurden. Das haben andere ja schon mit wesentlich weniger Sinn und Verstand probiert.

Google Chrome, a google browser

mcadwallader

I'm a little bit freaked out by this but the upshot is that Google are releasing their own javascript based browser. According to their blog the browser is being released in beta in over 100 countries today. Thanks to Daniel for this. m

Eco - exotic

sauce

An environmentally friendly car is being released that does not in any way resemble a small fridge and is actually quite cool. Yes, this stunning looker is going to turn some heads. Austin-based automotive design and manufacturing company Ronn Motor's has built the Scorpion; a hydrogen fuel injected hybrid. The vehicle utilises new 'hydrogen on demand' technology, which, simply put, generates water from the inbuilt tank, turns it into hydrogen and then injects this into the car's system. Not only does this approach allow fuel mileage to increase by between 20 to 40%, it also reduces carbon emissions to nearly zero. Couple this with its exclusive styling, and the Scorpion is sure to be a strong contender in the exotic performance car segment. The Scorpion is out early 2009 and can be yours for a tidy $150,000. stunning and will make you feel ok about driving it. If the fuel prices continue to rise we may see more of these on the roads. via yankodesign

Taking the p

Miss Mimi

Hands up who knows what these are: Did you get it? They're little absorbent cones that go over a baby boy's bits when changing his nappy. Obvious isn't it... The Pee-pee Teepee for the Sprinkling WeeWee (I'm not making this up) is seemingly a roaring success in the USA as several friends over there have tried to convince me of their merit (do American boys pee on their mothers more than English ones I wonder). They come in a mind-bogglingly unnecessary array of patterns including camouflage and Santa hats for those joyful Christmas nappy changes. It doesn't happen often but I'm very nearly speechless. Apparently they make "the perfect addition to any baby shower gift". Cheeky.

Another branded entertainment example

nic

Pretty clever, get in and out, very simple and it's not boring. [youtube AuLJzB_pfgE]

Sustainable design website

msmith

A few things to consider when typing out that print specification.... www.lovelyasatree.com

From nation to homeland....

jonny

Beer can be more than a social lubricant, it can be a genuine cultural icon and rallying flag. The world over we find beer brands that stand for much more than just refreshment, take for example Peroni in Italy, Aguila in Colombia or Cristal in Peru - these brands are held up as 'the beer of their nation' and align and identify themselves with the cultural values of the their homelands - tapping into a sense of national togetherness and identity, whether for internal markets or as in Peroni's case, for export markets. Castle Milk Stout in South Africa has gone a step further by harnessing real grass roots insights in developing this community based intiative. The brand has made heroes of real people, telling their stories and imparting their individual words of wisdom via brand activations, the quid pro quo being re-investment in their community projects by the brand....for the full story read the Mediaedge:cia website article.

Who is eating what?

graham

http://www.fridgewatcher.com/