British brands that engage their employees take the BIS-kit
July 16th, 2009 by Sean TrainorLord Mandelson, the Secretary of State for Business Innovation and Skills (BIS) today endorsed the key point that I made yesterday – the publication of the Macleod review is timely.
So what does the 153 page report say? see here (beware it’s full of numbers)
Does it address my 3 hopes from yesterday? Yes - it does go further than the Scottish Executive review, it is more enlightening than the author’s presentation to CIPD and it does build on HMGs vision for economic recovery.
Does it make the link between brand and engagement? Well, my Acrobat word count shows ‘brand’ appear 10 times and ‘engagement’ appear 1028 times, sadly never in the same sentence.
On the other hand HR appears 298 times and 1 of the references makes the link to brand. It suggests that HR needs to be re-branded! (page 136 if you are interested)
I’ve paraphrased the key findings below:
4 broad barriers: Leadership understanding; Leadership commitment; Management culture; and Poor communications.
4 broad enablers: Shared vision; ‘Inspiring’ managers; Employees ‘given a voice’; and Leaders ‘walking the talk’.
3 recommendations: Raising awareness; Aligning resources; Collaboration and knowledge share.
Ah, now I see the link to brand – it doesn’t need to be explicit!
P.S. 3 new working groups are to be established: “High level sponsor group”; “2010 Working Group” and “Practitioner Forum”